About MT

M TOGNETTI

Digital and Print Graphic Designer.
Branding Expert. Art Director.

My strength lies in taking a conceptual approach to projects and find the best way to communicate the idea.

I have over 20 years’ experience as a graphic designer, with extensive experience in branding, digital, print and art direction for a breadth of sectors.

I am passionate about all things design and brand related and have often been responsible for complete rebrands, re-tuning and creating new brands.

My creative process is led by strong creative concepts, combined with a pragmatic and effective delivery strategy.

Additionally, I have worked on several consultancy projects, focusing on designing, developing and maintaining websites, creating posters and books and more recently, focusing on designing patterns for murals and wallcoverings.

I thrive in challenging environments with strict deadlines, and very much enjoy the satisfaction of delivering an excellent piece of work.

Awards / press

BIMA and REVOLUTION for best touch screen design interface for Waterstones in-store kiosks.

UK Top 50 brands:  EBRANDLEADERS
by Marcel Knobil for the work on ‘Eyestorm’.

Design for the Internet – BBC TV documentary for Open University.

Expertise

Branding:

  • Proposition, Naming, Testing, analysis, Visual Identity and Creative Strategy
  • Collateral Brand Documents (Stationery)
  • Brand guidelines

Graphic Design:

  • Print and Digital
  • Art Direction
  • UI / UX Responsive Website, Landing Pages and Marketing Email
  • Infographics, Posters, Books, Flyers, Icons

Software Skills

  • Adobe Creative Suite: Photoshop, Illustrator, InDesign
  • HTML / CSS
  • WordPress, e-commerce
  • SEO
  • Office: Word, PowerPoint